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Step 1: Assess Industry Dynamics, Target Positioning and Performance

In a first step, Ingenium Capital will pursue an extensive, fact-based analysis of the respective industry in order to understand the dynamics, competitive positioning and growth potential of the target company in its market ("outside-in analysis"). Here, it is particularly important to not only understand the actual target company performance but to focus on the key drivers transforming an industry undergoing significant change. Based on this analysis, the actual positioning and strategy of the target company can be evaluated.

Only after a clear understanding of the strategic parameters of the respective industry, market and the targetís positioning has been established, we will evaluate the target companyís actual performance and the key levers which drive revenues and earnings potential ("inside-out analysis"). Based on this analysis, the actual enterprise value will be assessed.